Harvey’s Own
HOME IS WHERE THE COMB IS
As part of a marketing campaign designed to speak to Chandler’s commitment to sustainability the marketing department decided to host a beehive in the office’s very own backyard.
Brief
During the installation of our hive our beekeeping partner also offered to bottle the honey produced by our hive. We decided to go all in and design our very own legacy honey brand to package our new honey with. I designed the identity Harvey’s Own as a playful nod to the famous Newman’s Own brand.
Strategy
The project consisted of a small gift package that we offered to visitors to the office and clients alike. I designed the gift box as well as the bottle label and info card inside it. With a style half bumble bee and half rough-and-tumble factory floor, Harvey’s Own was born.
