Icons and Badges
ASSORTED MISCELLANIA
There’s plenty to say with words when it comes to design but words are also limited to language. Something about symbology and iconography has always sparked my curiosity and while projects like these are usually smaller parts of a bigger system they’ve always felt like a mainstay in my design methodology. The catch with icons and badges is that there’s always the hope that for as many people who skim right past these details, maybe you catch just one person’s eye and put a smile on their face with a tiny blink-and-miss-it element.
Brief
The following collections all serve the same purpose at their core but have been used in many different forms. Through websites, packages, big box stores, coupon booklets, instruction manuals and beyond, these are the tools behind some of my greatest successes.
Execution
Sankalpa is a therapy and wellness center that hired my design company to help give their brand a refresh. The logo and website you see were designed by my business partner Becka Kottke, and the icons were designed by me to correlate with Sankalpa’s wide array of therapeutic services.
During a design exercise for Home Depot’s kitchens department I was assigned the task of creating conceptual iconography to display and highlight features of high-end oven brands.
Parts & Pieces is the quarterly newsletter at Chandler. In addition to designing the logo for the newsletter I also developed these typographic lock-ups for the segments we used to categorize stories published by Chandler’s marketing department.
One of the biggest hurdles during my time at Chandler was properly quantifying and explaining the vast offering of Chandler’s capabilties. As part of an effort to ease this explanation both internally and externally, I created icons for each of Chandler’s operational departments.
Best & Flanagan law firm has had a longstanding limited partnership with me for years now. The scope of my contribution is small, literally and figuratively, in the form a badge designs for their annual staff party, colloquially known as “The Do”. These badges were designed to be produced as pins which would be included in gift bags each year at the party. I’m delighted to say that since our first year the pins have become a bit of a collectors item around the B+F office.
